TikTok is an iOS and Android social media marketing video app for creating and sharing short lip-sync, comedy, and talent videos. The app was released in 2017 by ByteDance, for markets outside of China. ByteDance has previously launched Douyin (Chinese: ??) for the China market in September 2016. TikTok and Douyin are similar, but run on different servers to conform to Chinese censorship restrictions. The application allows users to produce short music and lip-sync videos of three to 15 seconds and short looping videos of 3 to one minute. It is popular in Asia, the United States, along with other parts of the world. TikTok is not available in China and its servers are situated in countries where the app is available.
In 2018, the application became popular and became probably the most downloaded app inside the U.S. in October 2018. Since 2018, it comes in over 150 markets, and in 75 languages. In February 2019, TikTok, along with Douyin, hit one billion downloads globally, excluding Android installs in Chin
Douyin was introduced by ByteDance in China in September 2016. Douyin was developed in 200 days, and in a year got 100 million users, with over 1 billion videos viewed every single day. TikTok was released inside the international market in September 2017. On 23 January 2018, the Freer.Pro Tiktok 2020 ranked #1 among free mobile app downloads on app stores in Thailand as well as other countries.
TikTok has become downloaded about 80 million times in the usa, and 800 million times worldwide, according to data from mobile research firm Sensor Tower that excludes Android users in China. Celebrities including Jimmy Fallon and Tony Hawk have joined the app in November 2018.
On September 3, 2019, TikTok and the NFL announced a multi-year partnership. The partnership includes the launch of the official NFL account that can bring NFL content to worldwide fans.
musical.ly Merger – On 9 November 2017, TikTok’s parent company, ByteDance, spent up to $1 billion to buy musical.ly, a startup located in Shanghai with an office in Santa Monica, California, owning a popular social media marketing platform targeting the usa teenage market. Getting excited about leveraging the US digital platform’s young user base, TikTok merged with musical.ly on 2 August 2018 to produce a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok. Musical.ly was actually a social media marketing video platform that allowed users to produce short lip-sync and comedy videos. Its official release was on August 2014.
Expansion in other markets – At the time of 2018, TikTok is now obtainable in over 150 markets, and then in 75 languages. TikTok was downloaded greater than 104 million times on Apple’s App store through the full first one half of 2018, based on data presented to CNBC by Sensor Tower, an app analytics platform based in San Francisco. It surpassed Facebook, YouTube and Instagram to become the world’s most downloaded iOS app for that time period.
Douyin – As a separate app from TikTok, Douyin is available from your developer’s website and it has maintained the identical app title since its launch in September 2016. A part of its popularity is attributable to the marketing campaigns, launching several activities with Chinese celebrities to engage their fans’ interest. For instance, its advertising campaign in 2018 Spring Festival Gala alone brought an increase of 70 million daily active users. In February 2018, Douyin launched a partnership with Modern Sky to monetize music.
Features – The TikTok mobile app allows users to produce a short video of themselves which frequently feature music within the background, could be sped up, slowed down or edited with a filter. To produce a music video using the app, users can lzqwnk background music from a multitude of music genres, edit using a filter and record a 15-second video with speed adjustments before uploading it to discuss with others on TikTok or some other social platforms. They could also film short lip-sync videos to popular songs.
The app’s “react” feature allows users to film their response to a particular video, over which it is placed in a small window which is movable across the screen. Its “duet” feature allows users to film a video aside another video. The duet feature was another trademark of musical.ly