Probably the most difficult job in sending HTML email is making the e-mail appropriate for as much email clients as you can. Unfortunately there is not a standard across all platforms. The most effective practice is to apply tables if you are designing your email. Setup a fundamental template and send this out with some basic text added first. By doing this you will notice if your simple template works. After you have done some quick testing you can proceed and add more to your HTML email.
HTML Email – Step one in establishing HTML emails is to choose what type of layout that you want to use. Understand that it is really an HTML email template and never a template to get a web page. The basic’s are identical but simple is much better. Decide on a single column or two column layouts. These work most effectively for an HTML email because they offer better control.
Single Column Layout – Includes a header with many or all of the navigational links. The email looks just like the parent website. This can help to reinforce branding. This layout might have links in the body with other articles within the email. A footer is included that could contain identical links which are at the top. If your email is definitely lengthy then this bottom links could be eliminated to bring down html email size. The footer also needs to contain instructions to be taken off your list.
Two Column Layouts – Has a header with a logo. Contains two columns, typically using a narrow side column with links returning to the parent website and perhaps to different parts of the email newsletter. Has a second wider column which contains the meat from the newsletter. Regardless of the your layout is ensure that the most significant a part of your message is near the top of the e-mail. Many people will simply delete if their attention will not be captured with what they see first.
The best way to Send HTML Email – It is possible to send HTML email using outlook or even a internet based email application but this can take hours to send out to a short list. Yes it is possible to merge letters and send to some list however the significantly better method to send HTML emails is to apply a car responder program. Auto responder programs are designed to setup your HTML email once and send to hundreds or 1000s of prospects or clients. In case you are sending HTML email as a regular a part of your small business then there is no other way to consider. There are online auto responders and also PC based auto responders that can be purchased for this sort of use.
Best Practices for creating and sending an HTML Newsletter. Use fixed table widths. Despite the fact that users do re-size you can rest assured that your particular email will maintain the original integrity that you intended whenever you set it up up. If spacing becomes a concern then try to use cell padding or cell spacing to tweak your message.
Never use Java Script, Most email clients turn it off.
Stay away from employing an image which has been sliced. If you do make use of a sliced image make sure it displays properly in multiple email clients. Never embed your images. Always store your images on the website. It is advisable to keep them in a separate folder and never delete the folder. Should you then an e-mail that is viewed later on may have broken images inside it. Make sure all images include an alt tag, a height tag as well as a width tag. Do not send a large single image email. It will look like spam and tokntn efforts will likely be wasted.
Testing your HTML Newsletter – Be aware that there is no such thing as you little mistake if you are sending to a list of clients or prospects. It will always be multiplied by the dimensions of the list. So always test and inspect what you are sending. After you have the design as well as the look down ensure that you search for all of the following:
Is your from address displayed properly?
Is definitely the subject line correct?
Does your message include a connect to an internet version in the newsletter?
Have you got your remove link towards the bottom?
If you use merge codes inside your email could they be displaying the correct information?
Do each of the links work correctly?
Do your images have an alt tag in position?
Have you ever sent the email test to all the popular email clients including Gmail, Yahoo? Hotmail and AOL?
Have you ever checked your email having a spam checker to guarantee the ideal results for deliverability?
Whenever you can say yes to the suggestions above then you are prepared to deliver from the HTML email.