Like cold calling, emails focused on prospective customers are called “cold emails.” Sometimes, no matter how hard you are trying, it’s hard to get prospective clients to open and read those emails. Here are some tips that can help to improve your open and read rate of cold emails.
The Subject Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they know that the main reason people purchase books, read articles, or click news content is the title. Spend some time on making a subject line that catches your potential customer’s interest. It must be concise and should summarize your email.
The Funnel: From a web marketing standpoint, view your email as the beginning of the sales funnel. The leads software ought to be brief and succinctly diagnose a prospective customer’s problem or concern; give a solution and a method for that customer to find out how they can solve that problem, or give you the proper links to discover that solution. Quite simply, don’t send them to your house page. Take them straight to the page where you provide the services you provide or answers to that exact problem. Additionally it is beneficial to get a short video near the top of that page that reiterates their concern and supplies some solutions or ways to solve the issue and why they have to read your copy on the page.
Research: It always helps to do some extra research on your potential consumer. Along with viewing their sites, check if your customer has personally written any blogs or articles. Read whatever they have written. If appropriate, it is possible to send a message for them with regards to their article or blog as well as a comment. Make certain you hold the signature box of the email filled out properly, having a website as well as a call to action to see that site. Example: “Look who helped XYZ Company enhance their sales closing by 20% – (add site link).”
LinkedIn: Just a little LinkedIn research goes along way. I assume you have targeted your potential customers, so linking with them may be beneficial. Also, check if they are part of any groups. Take a look at their participation level and in case they participate, join that group and comment after them. (As with the comments on blogs and articles, be sure that whatever you say has merit and is also not a blatant try to win favor. Phony never works.)
Value Add: You can also give you a free ebook, white paper or video within your email subject line. As an example, should your market is branding, you could make use of a subject line using a value add including “Get your customers to think of you first – 7 tips video!” Lead using that inside the subject line and merely ask them to click to read or view the video. (Usually do not work with an attachment, as fydmpg
men and women will not open attachments.) Make sure you always put a call-to-action in almost any value add. Remember, if the subject line and your value add suits making use of their need, they are more likely to open it, read it, see it and take action.
Follow-Up: Either with an auto-responder or perhaps your own little typing fingers, follow-up in a few days with the email stating “Hope you read our 7 suggestions to obtain your customers to think of the first. If not, you can view it here (add link).” “At XYZ company, our company specializes in… ” Here is where you can provide further information on how your company can solve your customer’s problems and supply links, and also the link to the page that provides your service (with all the video) in this particular email. Odds are they will see the video first and after that read your white paper. (Again, take time creating your subject line with this email.)
Patience: Like hammering a nail, if you keep at it, eventually you drive it home. You may already know, your competition for that eyeballs of potential customers is fierce. By doing a little bit more work on your subject line, funnel, content, a value add and follow-up, you may, undoubtedly, be doing more than most of your competition. That little work is what can help you get noticed within the minds of the potential prospects and, eventually, have them to start and read your cold emails.