Using the power of Reviews As Part of one’s Online Marketing Strategy

When someone asks you, “What do your customers think of you?” what is your response? Do you share with them how much they love your product? Do you share with them the way that they happily refer their mates? buy facebook reviews

As a business owner it’s likely that anyone could have 100’s and maybe even thousands of customers who LOVE your service. While you are looking to target NEW prospects how do you share the passion of others? How do find the word out beyond “word of mouth” to let new potential customers that what you are offering is great?

Now more than ever, to provide a balance to your online marketing efforts takes a focus on gathering reviews (i.e. testimonials). Regardless of your industry this is becoming must portion to increasing local rankings and converting that prospect from “I think this is good” to “I HAVE to buy”. As many people are quick to complain and slow to compliment one must gather positive feedback from those who truly support your business.

To start putting the potency of “word of mouth” reviews to work for company in the online world, I invite you contemplate the following.

Yelp – Once this site only dominated for reviews of restaurants and now it has expanded beyond that. Yelp has sound set of features (including integration with Facebook) that encourages your customer reveal their experience. As an entrepreneur you have the opportunity to announce special offers, send messages to your customers (reply to reviews either publicly or privately) etc. Creating a profile here is a powerful first step to letting customers support your commerce.

Facebook Reviews Tab – While new to video game of “reviews” this is quickly becoming a standard for businesses on Myspace. The Facebook reviews tab is FREE and can be as part of company page. One of info about the subject parts about this particular tab is it is exposed to Google. Which means that if someone types “Your Business Reviews” it is likely to show up in the top 10 results.

Google Places – Google has further leveraged their powerful search platform in the local market. In accessory for gathering reviews from alternative sites, you can also rate businesses through their Places platform. As a business owner you can define from business hours, specialties, to even photos of workplace. Having a profile here provides the additional benefit of being able being displayed on local is searching!

We can’t stop people from complaining about nintendo wii experience (even when you bend over backwards with regard to they still might complain) but we can let people see that 99% of people have a wonderful experience with your sales.

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